In operating our business we have used social media just about since its inception. Lots of things have changed over the years, importantly it has become less social.
I use third party software to promote across many platforms. I do this because it’s easy and cost-effective. But the social media networks are now making people and businesses who want to be SOCIAL jump through hoops. By this i mean, social media networks are making it impossible to post to multiple communities at once. Basically, you have to log into every community and copy and paste your message.
These third party programs are quickly becoming expensive SM readers as all the good functionality is gone. If that’s the case I no longer see social media as a way to get messages across to the communities I am in. Not quickly anyway.